Dr. Amit Lotan is the CEO of Nidaria Technology Ltd. Dr. Lotan earned his Ph.D. in biology from the Hebrew University, where he worked with United Nations scientists to research jellyfish sting protection.
Dr. Lotan established Nidaria in 2001 and has worked closely with such organizations as the U.S. Navy and Israel's Ministry of the Environment to test Nidaria's protective products around the world. His research has been published in Nature and other leading medical journals. For the past 10 years, Dr. Lotan has been collaborating with multi-national companies to provide sunscreen products which enhance safety at the beach.
Nidaria is the manufacturer and distributor of Safe Sea (or Safe-Sea®), a sophisticated dual protection against the ravages of sun radiation and jellyfish stings and sun radiation.