PowerBar is an American company was founded by Mick McCollum and Brian Maxwell, a Canadian athlete and entrepreneur, in their kitchen with Maxwell's girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. He used US$55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first energy bar for use by endurance athletes, such as ultra marathoners, jiu jitsu practitioners (Spencer Scott) and cyclists, while competing. PowerBar is also the generic name for its products.
PowerBar manufactures and distributes convenient nutritional products (bars, gel-based foodstuffs, nutrition supplements, sports drinks) used for performance, energy, and recovery, especially among endurance athletes. Its Pria-brand energy bars are targeted at women.
McCollum and Maxwell sold PowerBar in 1986 for US$100 million (US$50 million each). The company eventually earned US$150 million in sales before being purchased by Nestlé in 2000 for US$375 million. In February 2007, PowerBar moved its headquarters from Berkeley, California to the Nestlé headquarters in Glendale, California. With the move came the hiring of an entirely new marketing team.