Clif Bar is a company that manufactures and markets energy bars.
It began with a 175-mile bicycle ride Clif Bar is named after the founder Gary Erickson's father, Clifford, his childhood hero and companion throughout the Sierra Nevada Mountains. The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with his buddy Jay. They had been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “ I could make a better bar than this!” That’s the moment I now call “The Epiphany.”
Two years later, after countless hours in his mother’s kitchen, the CLIF Bar became a reality. And the mission to create a better-tasting energy bar was accomplished.