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Pedro Rego Monteiro

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Pedro Rego Monteiro, nominee for the 2020 WOWSA Awards in the World Open Water Swimming Man of the Year category
Pedro Rego Monteiro, nominee for the 2020 WOWSA Awards in the World Open Water Swimming Man of the Year category
Pedro Rego Monteiro, creator of the King and Queen of the Sea, nominee for the 2014 World Open Water Swimming Offering of the Year
Elite athletes of the Desafio Rei e Rainha do Mar
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Pedro Rego Monteiro is the Executive Director of Effect Sport of Rio de Janeiro, Brazil and the race director of the King and Queen of the Sea (Desafio Rei e Rainha do Mar). He is a graduate of Kenyon College and a former swimmer for Flamengo and for the Brazilian National Team until 2004. He is one of the race directors on the 2014-2015 and 2015-2016 World Open Water Swimming Series.

Biography

Pedro competed in several international competitions as the World Championships, World Cups, World Championships, collegiate and Pan American Games during his career. At the 2003 Pan American Games he medaled in the 200m butterfly. He graduated in Economics from Kenyon College and has an MBA in Finance and Capital Markets.

In 2005, he entered the CO-RIO, Organizing Committee of the Pan American Games where he was responsible for the areas of Product Licensing and Grants Officers. The program of the Pan American Games was the largest in the history of Brazil with 50 licensed companies and approximately one thousand products. Peter founded Effect Sport, a sports marketing company, after the Pan American Games.

Currently, in addition to directing Effect Sport, he is a commentator for TV Globo and Sportv and writes articles on sports marketing and sponsorship.

2020 WOWSA Awards

He was nominated for the 2020 WOWSA Awards in the World Open Water Swimming Man of the Year category with the following nomination: With its economy trying to recover from a deep recession, Brazil became one of the hardest hit countries by the COVID-19 pandemic. It was a double punch to event organizers, but Pedro Rego Monteiro found a way to continue the largest and most popular ocean swimming series in Brazil, the Rei e Rainha do Mar (King and Queen of the Sea) that he founded in 2013. Monteiro and his staff at Effect Sport worked diligently and creatively to stage the largest ocean multi-race event in Rio de Janeiro under strict safety protocols. The result was an unbridled celebration of communal excitement and athletic competition by thousands of open water swimmers where everyone adhered to strict face masking and social distancing rules. The Copacabana Beach extravaganza, with its music and television audience, was a welcomed change to balance the news of a recession and a pandemic. For his relentlessly positive and creative leadership to maintain a semblance of normalcy and safety among open water swimmers in the midst of the COVID-19 pandemic, for organizing wide media coverage and spectator-friendly courses for the Rei e Rainha do Mar series in various locations in Brazil, for his massively huge promotional turn buoys and practical course solutions in the water and on the shore to host enjoyable events, Pedro Rego Monteiro of Brazil is a worthy nominee for the 2020 World Open Water Swimming Man of the Year.

2014 WOWSA Awards

He was nominated for the 2014 WOWSA Awards in the World Open Water Swimming Offering of the Year category with the following nomination: Rei e Rainha do Mar, known as the King and Queen of the Sea event, is a well-organized precursor to the expected wonders of the 2016 Rio Olympic Games. Set along the Atlantic coast of Brazil, the event draws athletes of all ages, abilities and backgrounds including everyone from disabled swimmers to Olympians. Held on various beaches including Copacabana Beach, Arpoador Beach and Leme, the event offers multiple races each day including a showcase race among professional marathon swimmers racing on the Rio Olympics ocean course in a televised special broadcast on TV Globo. It features customized music by Zero Calibre and beautifully unique awards. The beach extravaganza, organized by Pedro Rego Monteiro and Effect Sport, is inundated with the festive spirit of the Brazilians. For its live televised coverage and spectator-friendly course, for its huge promotional turn buoys and practical solutions to showcasing ocean swimming on the Olympic course, for its innovative Grid Race and pole position start, Rei e Rainha do Mar is a worthy nominee for the 2014 World Open Water Swimming Offering of the Year.

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Biography in Portuguese

Effect Sport, Diretor Executivo

Pedro Rego Monteiro sempre esteve ligado ao esporte. Começou a nadar antes de andar e, em 1995, tornou-se integrante da Seleção Brasileira de Natação. Disputou diversas competições internacionais como Campeonatos Mundiais, Copas do Mundo, Campeonatos Universitários Norte-Americanos e Jogos Pan-Americanos. Em 2003, no Pan-Americano de Santo Domingo, foi medalhista nos 200m borboleta.

É formado em Economia pela Kenyon College, uma das universidades mais bem conceituadas dos Estados Unidos e possui um MBA em Finanças e Mercado de Capitais pela FGV.

Em 2005, entrou no CO-RIO, Comitê Organizador dos Jogos Pan-Americanos, onde foi responsável pelas áreas de Licenciamento e Concessões de Produtos Oficiais. O programa dos Jogos Pan-Americanos foi o maior da história do Brasil. Foram quase 50 empresas licenciadas e, aproximadamente, mil produtos.

Motivado pela vontade de trabalhar com o esporte de maneira diferenciada, Pedro fundou a Effect Sport – empresa de marketing esportivo -, após os Jogos Pan-Americanos.

Atualmente, além de dirigir a ES, Pedro é sócio do Clube A8 – empresa especializada em bem-estar, saúde e qualidade de vida para o universo corporativo -, é comentarista da Rede Globo e do Sportv e escreve artigos sobre patrocínios e marketing esportivo.

Open Water Swims

Pedro organizes the King and Queen of the Sea, one of the world's top 100 open water swims.

2014-2015 World Open Water Swimming Series Events

1. aQuellé Midmar Mile in Pietermaritzburg, South Africa in February. Race director Wayne Riddin
2. Miami Mile in Miami, Florida, U.S.A. in April. Race director Jonathan Strauss
3. El Cruce in Cancún, Mexico in May. Race director Rafael Hernández
4. Jax Coco Shek O Challenge in Hong Kong in July. Race director Doug Woodring
5. Henley Mile in Henley-on-the-Thames, United Kingdom in July. Race director Tom Kean
6. Hellespont and Dardanelles Swim in Turkey in August. Race director Simon Murie
7. Aichi Crossing in Nagoya, Japan in August. Race director Yutaka Shinozaki
8. BCT Gdynia Marathon – Open Race in Gdynia, Poland in August. Race director Tomasz Pąchalski
9. Waikiki Roughwater Swim in Oahu, Hawaii in September. Race director Kaia Hedlund
10. Swim The Island in Italy in October. Race director Matteo Testa
11. The Five in Hong Kong in October. Race director Doug Woodring
12. King and Queen of the Sea in Rio de Janeiro, Brazil in December. Race director Pedro Rego Monteiro
13. Stroke for Egypt in the Red Sea, Egypt in December. Race coordinator Mohamed Marouf

2015-2016 World Open Water Swimming Series

1. Cold Half Extreme Marathon Swim in Hong Kong. Race director Doug Woodring
2. aQuellé Midmar Mile in Pietermaritzburg, South Africa in February. Race director Wayne Riddin
3. Miami Mile in Miami, Florida, U.S.A. in April. Race director Jonathan Strauss
4. El Cruce in Cancún, Mexico in May. Race director Rafael Hernández
5. Swim Challenge Cascais in Cascais, Portugal. Race director Jorge Paulo Pereira
6. Jax Coco Shek O Challenge in Hong Kong in July. Race director Doug Woodring
7. Henley Mile in Henley-on-the-Thames, United Kingdom in July. Race director Tom Kean
8. Vibes & Scribes Lee Swim in Cork, Ireland in July. Race director Joe Donnelly
9. Hellespont and Dardanelles Swim in Turkey in August. Race director Simon Murie
10. BCT Gdynia Marathon – Open Race in Gdynia, Poland in August. Race director Tomasz Pąchalski
11. Waikiki Roughwater Swim in Oahu, Hawaii in September. Race director Kaia Hedlund
12. International Masters Open Water Swim in Shizuoka, Japan in September. Race director Yutaka Shinozaki
13. Cruce Aguas Abiertas Golfo Dulce in Costa Rica in September. Race director Joe Bernini
14. Swim The Island in Italy in October. Race director Matteo Testa
15. The Five in Hong Kong in October. Race director Doug Woodring
16. King and Queen of the Sea in Rio de Janeiro, Brazil in December. Race director Pedro Rego Monteiro
17. Stroke for Egypt in the Red Sea, Egypt in December. Race coordinator Mohamed Marouf

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