Cheerios is an American brand of cereal manufactured by General Mills, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats.
In fluid mechanics, the Cheerios effect is the phenomenon that occurs when floating objects that do not normally float attract one another. Wetting, an example of the "Cheerios effect," is when breakfast cereal clumps together or clings to the sides of a bowl of milk. It is named after the common breakfast cereal Cheerios and is due to surface tension. The same effect governs the behavior of bubbles on the surface of soft drinks.