From Openwaterpedia
Merle Liivand is an aquapreneur who has started and managed several successful businesses, projects, and initiatives from Florida to Estonia

noun - Aquapreneur is an entrepreneur is an owner, visionary, executive or manager of a business enterprise in the aquatics world who makes money through risk and initiative; an enterprising, creative individual business person who makes a living from provides services or products to theopen water swimming community. One who practices aquapreneurism.


Gary Emich circa 2006 popularized Aquapreneurism. Based on aqua first known use in Middle English, from Latin in 14th century; see akw - in Indo-European roots + from entreprendre to undertake from old French in 1852.

Aquapreneur is based on a combination of aquatics + entrepreneur, originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to help launch a new venture or enterprise and accept full responsibility for the outcome.

Jean-Baptiste Say, a French economist, is believed to have coined the word "entrepreneur" in the 19th century - he defined an entrepreneur as "one who undertakes an enterprise, especially a contractor, acting as intermediatory between capital and labour".


The aquapreneur started a business by taking swimmers on week-long expedition swims.

Jeff Matlow, Aquapreneur

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