Unforgettable Swims is Speedo International's communal swimming website where Speedo encourages swimmers from around the world to share their swimming stories.
The Speedo Mantra
Unforgettable Swims, the new brand positioning for Speedo, based on a global insight, was brought to life through a 'film' affectionately referred to as the 'mantra'.
The philosophy expressed within the mantra was then translated to create a global on-line community based on a shared passion for swimming.
"An unforgettable swim stays with you forever. It's a swim that changes you. A feeling you try to re-create again and again. Explore some of the world's most inspiring swimming stories and share your own."