Pedro Rego Monteiro

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Pedro Rego Monteiro, creator of the King and Queen of the Sea
Elite athletes of the Desafio Rei e Rainha do Mar
Pedro Rego Monteiro is the Executive Director of Effect Sport of Rio de Janeiro, Brazil and the race director of the King and Queen of the Sea (Desafio Rei e Rainha do Mar). He is a graduate of Kenyon College and a former swimmer for Flamengo and for the Brazilian National Team until 2004. He is one of the race directors on the 2014-2015 World Open Water Swimming Series.

Contents

Biography

Pedro competed in several international competitions as the World Championships, World Cups, World Championships, collegiate and Pan American Games during his career. At the 2003 Pan American Games he medaled in the 200m butterfly. He graduated in Economics from Kenyon College and has an MBA in Finance and Capital Markets.

In 2005, he entered the CO-RIO, Organizing Committee of the Pan American Games where he was responsible for the areas of Product Licensing and Grants Officers. The program of the Pan American Games was the largest in the history of Brazil with 50 licensed companies and approximately one thousand products. Peter founded Effect Sport, a sports marketing company, after the Pan American Games.

Currently, in addition to directing Effect Sport, he is a commentator for TV Globo and Sportv and writes articles on sports marketing and sponsorship.

Biography in Portuguese

Effect Sport, Diretor Executivo

Pedro Rego Monteiro sempre esteve ligado ao esporte. Começou a nadar antes de andar e, em 1995, tornou-se integrante da Seleção Brasileira de Natação. Disputou diversas competições internacionais como Campeonatos Mundiais, Copas do Mundo, Campeonatos Universitários Norte-Americanos e Jogos Pan-Americanos. Em 2003, no Pan-Americano de Santo Domingo, foi medalhista nos 200m borboleta.

É formado em Economia pela Kenyon College, uma das universidades mais bem conceituadas dos Estados Unidos e possui um MBA em Finanças e Mercado de Capitais pela FGV.

Em 2005, entrou no CO-RIO, Comitê Organizador dos Jogos Pan-Americanos, onde foi responsável pelas áreas de Licenciamento e Concessões de Produtos Oficiais. O programa dos Jogos Pan-Americanos foi o maior da história do Brasil. Foram quase 50 empresas licenciadas e, aproximadamente, mil produtos.

Motivado pela vontade de trabalhar com o esporte de maneira diferenciada, Pedro fundou a Effect Sport – empresa de marketing esportivo -, após os Jogos Pan-Americanos.

Atualmente, além de dirigir a ES, Pedro é sócio do Clube A8 – empresa especializada em bem-estar, saúde e qualidade de vida para o universo corporativo -, é comentarista da Rede Globo e do Sportv e escreve artigos sobre patrocínios e marketing esportivo.

Open Water Swims

Pedro organizes the King and Queen of the Sea, one of the world's top 100 open water swims.

2014-2015 World Open Water Swimming Series Events

1. aQuellé Midmar Mile in Pietermaritzburg, South Africa in February. Race director Wayne Riddin
2. Miami Mile in Miami, Florida, U.S.A. in April. Race director Jonathan Strauss
3. El Cruce in Cancún, Mexico in May. Race director Rafael Hernández
4. Jax Coco Shek O Challenge in Hong Kong in July. Race director Doug Woodring
5. Henley Mile in Henley-on-the-Thames, United Kingdom in July. Race director Tom Kean
6. Hellespont and Dardanelles Swim in Turkey in August. Race director Simon Murie
7. Aichi Crossing in Nagoya, Japan in August. Race director Yutaka Shinozaki
8. BCT Gdynia Marathon – Open Race in Gdynia, Poland in August. Race director Tomasz Pąchalski
9. Waikiki Roughwater Swim in Oahu, Hawaii in September. Race director Kaia Hedlund
10. Swim The Island in Italy in October. Race director Matteo Testa
11. The Five in Hong Kong in October. Race director Doug Woodring
12. King and Queen of the Sea in Rio de Janeiro, Brazil in December. Race director Pedro Rego Monteiro
13. Stroke for Egypt in the Red Sea, Egypt in December. Race coordinator Mohamed Marouf

Video

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