Hans Wilsdorf

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Front page of the Boston Daily Globe, October 8, 1927 reporting on Mercedes Gleitze's swim across the English Channel
Hans Wilsdorf was a founder of the Rolex watch company. He launched the Rolex Oyster in 1926 and promoted it through Mercedes Gleitze's well-publicized swim across the English Channel as proof of the reliability of the The Oyster watch.

Gleitze Testimonial to Wilsdorf

You will like to hear that the Rolex Oyster watch I carried on my Channel swim proved itself a reliable and accurate timekeeping companion even though it was subjected to complete immersion for hours in sea water at a temp of not more than 58 and often as low as 51. This is to say nothing about the sustained buffeting it must have received. . . . The newspaper man was astonished and I, of course, am delighted with it.

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